DIGITAL BRAND   

4 Tips for a Strong Digital Brand Identity as an SMB



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by Camila Pavon
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CONTENTS
Getting started
Understand your customer
Emphasize visual appeal
Be unique
Stay consistent

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Getting started

Presenting a cohesive, visual representation of your company is extremely important in attracting and maintaining a loyal customer base. At a time where 61% of consumers expect to spend more time online (after the COVID-19 pandemic) and 68% expect more from companies’ digital capabilities, it is evident that SMBs should prioritize the creation of a strong digital identity. Your brand identity reflects what your values are, how you want individuals to interact with your products, and how they are presented to the general public. It constructs an overall impression and personality for your brand, making it more memorable and meaningful. Below are some quick tips for developing a brand identity on digital platforms (i.e. social media, the internet).

Understand your customer

To bring in customers, you need to analyze their behaviors, shopping trends, and tastes. Targeting a distinct audience will help simplify the digital platforms you need to cover in sharing your goods and services.

Emphasize visual appeal

A large component of a digital brand identity is the design that runs through each piece of content and marketing material. Logos and templates are essential in running a cohesive identity, and one that is easily recognizable by consumers. A branding deck or manual with usable color schemes and fonts makes maintaining cohesiveness easier.

Be unique

There are thousands of companies like yours––find a way to differentiate your product from theirs. Whether it’s utilizing a certain brand voice or inventing rare designs, people should feel a pull towards your brand. Especially on digital platforms where information is easily accessible, find ways to stand out from the rest. Creativity is key in encouraging people to interact with your pages and content.

Stay consistent

Most importantly, make sure you and your team stay up to date on any design changes, digital trends, and content uploads. It’s easy for individuals to lose interest in your brand if you don’t offer consistency and reliability. Always be one step ahead of your competitors and the needs of your customers. A strong digital brand identity is one that remains true to its core values, but can also adapt when need be.

It may seem daunting to start a brand from scratch, but there are numerous tools that can help you navigate the digital world. As the research shows, customers now expect more from companies, so it’s important to uphold those standards and stay on top of important steps.

Need to find a software or service? Techstep is here to help you find the perfect solution for your business with personalized recommendations and access to an expert consulting service.