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5 Lead Generation Services for Your Small Business



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by Ryan Tannady
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CONTENTS
HubSpot
Pardot
SharpSpring
Contactually
Keap

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As you build out your sales force, it is important to consider the different types of software you would want to use to optimize your team’s energy, efforts, and time. One of the biggest challenges is finding the right software for managing and generating your sales leads. As you evaluate different options, here are our 5 top picks for lead generation services for growing businesses.

HubSpot

HubSpot is a marketing, sales, and service software that helps your business grow without compromise. They have a suite of free plans and tools, with HubSpot's Client Relationship Management (CRM) tool as one of the key ones.

Price: Free for the basic plan and as low as $40 if you want to upgrade to a professional account. HubSpot is also offering

What differentiates it:

  • Automated sales pipeline: As you begin contacting a huge number of potential customers, HubSpot has the capability to provide automated follow-up emails to ones that you have already sent. By automating your emails via HubSpot, you’ll have the opportunity to spend more time on other parts of the sales process while still ensuring your potential customers are getting the attention they need
  • Free Inbound Lead Generation: Think of this as a platform to manage all those messages and customers on your website. HubSpot can integrate with what you already have to provide an easy-to-access portal to see who is interested in your services.

Pardot

Pardot is a marketing automation solution that helps companies create meaningful connections, generate more pipelines, and empower sales to close more deals. The company is owned by Salesforce and is one of the leading software providers that can help you manage and qualify sales leads.

Price: $1,250 / month for the basic “Growth” plan; $4,000 / month for the most popular “Advanced” plan. They differ in capabilities, most significantly in providing AI recommendations (e.g., not just what is doing better than other campaigns but also why)

What differentiates it:

  • A/B testing your email campaigns: A/B testing is the concept of trying out a message/product/campaign with two or more different small groups and seeing which one works better. By identifying this on Pardot, you can optimize the messaging that goes out to your potential customers for better lead generation
  • Figuring out which leads are best: Pardot has proprietary technology that allows the platform to not just track but also great how good a lead is. Depending on which plan you choose, they also provide included services where you can look deeper into a profile and see a potential customers’ social profile

SharpSpring

Marketing automation and CRM in one easy solution designed to grow your business. SharpSring also offers Marketing Automation, Email Marketing, Social Management, Landing Page Designer, Campaign Tracking, and more.

Price: $550 / month for Small and Medium Businesses (for 1,500 contacts)

What differentiates it:

  • Identifying anonymous web visitors: You can transform your business with website visitor tracking via SharpSpring’s VisitorID product, allowing you to identify additional leads
  • Blog building: If you don’t already have one, SharpSpring offers tools that will allow you to easily set up and public blog posts

Contactually

Contactually is described as “The Leading Intelligent CRM for Real Estate Professionals”. As it focuses on the Real Estate niche, this software is designed to sync all your contacts and communication history with one click.

Price: $69 / month for the basic plan

What differentiates it:

  • Priority lead generation tracker: Contactually filters your leads by “buckets” that allow you to sort between old clients, former colleagues, and hot prospects. The platform allows you to build your cadence of communication the way your business operates and will remind you when to reach out again
  • Team Management: If you work with multiple sales folks, you can monitor/manage/grow your team’s productivity with performance insights and lead routing tools

Keap

    Keap offers an e-mail marketing and sales platform for small businesses, including products to manage and optimize customer lifecycle, customer relationship management, marketing automation, lead capture, and e-commerce.

    Price: $79 / month for the basic “Keap Grow” plan, which is given at a 50% discount for the first 3 months ($40 / month)

    What differentiates it:

    • Consolidated messaging: Your business emails, texts, and calls in a single tool and available anywhere. This allows you to respond quickly to leads and impress your clients are now available in a single solution
    • Speed of response: In addition to the consolidated messaging (on your phone), Keap provides suggested fast responses that allow you to stay on top of responding to potential customers

    Need more help with finding software or services for Lead Generation? Techstep is here to help you find the perfect solution for your business with personalized recommendations and access to an expert consulting service