These sites provide pages of resources addressing the most common concerns among SMBs, especially those in the early-stages of development. They consolidate various articles, online guides, and quick tips that focus on funding, management, marketing, and growth. However, their primary focus is not necessarily this, rather they have their own areas of expertise that can relate to the needs of other businesses.
Overview: These sites provide pages of resources addressing the most common concerns among SMBs, especially those in early stages of development. They consolidate various articles, online guides, and quick tips that focus on funding, management, marketing, and growth. However, their primary focus is not necessarily this, rather they have their own areas of expertise that can relate to the needs of other businesses.
Type of content: Links to external websites, and sometimes, their own resources on pages separated by topic headings for facilitated browsing.
Examples:
Overview: Organizations specifically created and used to provide information and resources to SMBs. They offer products and services, sometimes as paid subscriptions, that help with strategy and business planning, templates, CRM, PR, and more.
Type of content: Downloadable templates, handbooks, cybersecurity plans, mobile apps, personal agents or customer services.
Examples:
Overview: Media forms, such as podcasts, have a more informal approach in serving as a resource for SMBs, but can have equally as important and useful information and tips. Either by listening on apps or streaming services, members of SMBs can learn about what “works” and doesn’t “work,” by people who have been through it before.
Type of content: General advice, anecdotes, informal and formal interviews.
Examples:
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